As Tet Nguyên Đán 2025 nears, the Vietnamese market is seeing noticeable price increases across essential goods. This annual trend reflects higher demand, supply challenges, and the festive spirit driving consumer purchases.
Key Price Increases:
Vegetables and Greens: Prices have risen by 10-20% compared to the previous month, largely due to unfavorable weather affecting supply.
Baking Ingredients: Items such as flour and cooking oil are up by 5-10%, driven by increased production costs and demand for Tet treats.
Meat and Seafood: Pork, chicken, fish, and seafood are experiencing price hikes of 10-15%, with further increases expected closer to the holiday.
Fruits: Seasonal fruits like pomelo and oranges are currently priced at 50,000-55,000 VND/kg, with projections indicating a 20% surge as Tet approaches.
Retailer and Business Responses:
In response to rising prices, many retailers and supermarkets are rolling out price stabilization programs. Over 10,000 essential products, excluding fresh produce, frozen goods, alcohol, and dairy, will remain unaffected by price hikes under these programs.
Government Measures to Control Inflation:
Vietnam’s Ministry of Industry and Trade, alongside the Ministry of Finance, has issued directives to stabilize supply and demand, ensuring market balance and preventing inflation from disrupting the economy during the festive season.
Consumer Tips:
To navigate rising prices, consumers are advised to:
Shop at reputable supermarkets and retailers offering price stabilization programs.
Monitor price trends to make informed purchasing decisions.
Plan purchases early to avoid peak price periods closer to Tet.
As Tet draws near, the spirit of celebration continues to drive market activity. By staying informed and shopping smart, consumers can enjoy the festivities without breaking the bank.
