Selective Bean Sourcing: Emphasizing the richness of Vietnamese coffee, Highlands Coffee selects only the finest Arabica and Robusta beans. This careful selection process ensures that each blend captures the unique aromatic and bold flavors characteristic of these bean varieties, offering a premium coffee experience.

Fresh Brewed in the Can: Unique in its approach, Highlands Coffee offers coffee that is brewed fresh and then sealed in cans. This innovative process guarantees that the coffee retains its freshness and flavor, outperforming other bottled or canned coffee drinks in taste tests.

Authentic Vietnamese Iced Coffee Experience: The brand delivers the traditional Vietnamese iced coffee, or Ca Phe Sua, experience in a convenient, ready-to-drink format. This allows coffee enthusiasts to enjoy the intense, dark, and full-bodied flavor profile associated with Vietnamese coffee, complete with its sweet and creamy texture, anytime and anywhere.

Convenience without Compromise: By marrying the convenience of a soda can with the traditional brewing methods of Vietnamese coffee, Highlands Coffee offers a product that doesn’t compromise on taste or authenticity. This innovation makes enjoying a high-quality Vietnamese coffee as easy as opening a can, appealing to both busy consumers and those new to Vietnamese coffee culture.